Founder Rima
Rima Alawi, a British haircare expert known as the “keratin queen,” launched FERANCHESCO in 2019 to promote self-love and provide beauty advice. Starting in the Middle East, the brand quickly grew globally, known for its premium products and strong online presence. Based in the UAE, FERANCHESCO also supports children’s and disability charities through the Rima Alawi Charity Foundation, embodying a commitment to excellence and philanthropy.